Controversy is growing as critics say Apple applies inconsistent rules when reviewing “vibe coding” applications for its App Store. Investors and startup founders argue that the tech giant is failing to keep pace with reality in an era where AI enables anyone to build apps.
According to recent reports, AI coding platform Replit announced its iPhone app update was blocked. Another startup, Anything, claimed its app faced repeated removals even after receiving Apple’s initial approval. These incidents highlight how Apple regulates new software types that use AI to generate code and run applications.
The dispute centers on existing App Store policies. Apple prohibits apps from downloading or installing external code that changes functionality—a measure designed to prevent unverified software execution. However, AI-powered apps are structured to generate and run code in real-time based on user input, creating a direct conflict with these regulations.
Apple told Anything that its AI-generated app preview feature violated the “code download” rule. After removing this capability, Apple rejected the app again, citing “insufficient functionality.” The app was later restored, only to be deleted again within 24 hours, causing significant confusion.
Apple defended its position, stating the review process protects user privacy and security, and denied claims that AI app approvals have slowed down. Yet developers maintain that review criteria remain unclear and lack consistency.
This tension emerges because AI technology is rapidly transforming software development. Vibe coding has dramatically lowered barriers to app creation, leading to new app formats appearing quickly. iOS app launches surged 30% year-over-year in 2025, demonstrating this explosive growth.
Investment community concerns are also rising. David George, a partner at Andreessen Horowitz, noted that “restricting AI-based apps under security pretenses could hinder innovation and competition.” He recently mentioned that AI agents may threaten the very purpose of app stores.
Ironically, Apple actively embraces AI coding technology within its own ecosystem. In February, the company updated its development tool Xcode to include AI coding agents from OpenAI and Anthropic.